Everything we do at Equitus is underpinned by the three pillars; effectiveness, efficiency and consistency.


is the extent to which the desired outcome is achieved. Measuring it can be a simple, binary pass/fail to varying degrees of success. For us effectiveness is the number one measure of success.


is a measure of whether our effectiveness a good value for resource expenditure. Not necessarily cheap or minimal use of resources, but appropriate, and optimum use of resources that add value.


is a measure of whether our effectiveness and efficiency are being repeated. We don’t take success for granted and it is not a one-off. To be successful every single time is what we aspire for. We also believe mistakes are going to be made, but our resolve is to not repeat the same mistakes.