IDEAS TO MARKET ACCEPTANCE
Over the last three or four years the term innovation has been spoken about extensively in industrial, academic and professional settings. There are misconceptions of two types. On the one hand people with ideas and inventions being portrayed as innovators and on the other hand, people doing genuinely innovative things not being seen as innovators. Both arise due to a lack of conceptual clarity. The way we see it, Innovation is a journey from Epiphany to Empowerment.
We work with you on this journey from epiphany (ideas) to empowerment (market acceptance).