DRIVER NUMBER 1: PERSONALISATION AND INDIVIDUALISATION (OR LESSONS FROM A KEBAB SHOP) Two weeks ago we told you how the product development process will change in the immediate future based on five influencing factors. Today ... Read More

EPIPHANY TO EVALUATION – FEASIBILITY (OR THE PATH TO GLOBAL DOMINATION) During the last two weeks we spoke about the evaluation of ideas against desirability and viability. Today we focus on the support ecosystem and ... Read More

FIVE FACTORS THAT WILL INFLUENCE PRODUCT DEVELOPMENT GOING FORWARD We live in a world in which we’re surrounded by products. Products that make life easier, products that gives us a sense of prestige in a ... Read More

EPIPHANY TO EVALUATION- VIABILITY OR(HOW DO WE KNOW THIS IS THE RIGHT FIT FOR US?) Last week we spoke about the evaluation of ideas against desirability. Today we focus on the company, and talk about ... Read More